Mobile Tariffs and Services

Why Pure?

We are proud to be an O2 Direct Partner. This combined with our high level of knowledge and expertise enables us to provide cost-effective and tailored solutions, supported by award-winning customer service and support (99% satisfaction).

Why O2?

O2 is the biggest mobile network in the UK with over 32.2m customers. They are the only UK network to make a 4G UK population coverage commitment to Ofcom – and keep it.

99% 4G indoor and outdoor coverage across:

866 cities

2,245 smaller towns

5,322 villages

10,459 hamlets

15,000 Wifi hotspots across the UK
The most customer-focused network

Customers are at the heart of how O2 design, build and run the network.

  • 35,000 surveys in 120 postcodes every week
  • Award-winning crowdsourcing tools monitor customer experience in real-time
  • Direct engagement with “Keep me posted” and “Report a problem” functionalities
  • First self-optimising network in the UK, meaning autonomous real-time network improvements
  • Individual network experience analysed with a new customer insight tool
A trusted network

O2 is fundamental to the infrastructure of UK PLC putting it right at the heart of digital Britain.

Benefit from additional O2 perks

O2 Open

Up to 25% of savings available to all business customer employees.

O2 Priority

Great offers from high street brands and priority tickets for UK events and experiences.

O2 Recycle Scheme

Receive money for your old devices. Over 2m devices recycled to date.


An award-winning network

The Ofcom Connected Nation’s Report 2018 rated O2 joint highest for indoor voice call coverage, providing 4G coverage indoors to 95% of premises – 7% higher than EE.

Data from independent testing company Tutela, found the O2 download speeds to be up to 80% faster, on-sites where 2.3Ghz spectrum vs their prior performance.

Best performing network for reliability by GWS, who tested 28 cities and towns across the UK and found O2 to be rated the most reliable in 17 places.

2018 and 2019 winner of Best Network Coverage at the uSwitch Awards, voted for by the public.

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Awards and accreditations

Shropshire Chamber Business Awards 2019
Comms Dealer Sales & Marketing Awards 2019
Mobile News Awards 2019
O2 Digital Excellence and Customer Excellence 2019
Shropshire Chamber Business Awards 2018
Comms Dealer Sales and Marketing Awards 2018
Investors in People
Ombudsman Services
Mobile News Awards 2018
O2 Digital Excellence and Customer Excellence 2018
Comms Dealer Sales and Marketing Awards 2017
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