Privacy Policy

Any information you provide about yourself to Pure Telecom will only be used in accordance with our Privacy and Cookie Policy Statement. Read all about it here.

About this Policy: Pure Telecom

We are Pure Communications UK Ltd, trading as Pure Telecom and we are dedicated to respecting the privacy of our customers and partners.

This policy explains how we will collect information about you through interaction with us over the telephone, email,
e-marketing, Digital marketing and any sales channel and what we will use it for.

Any personal information you provide about yourself to us, may be shared across our business but will only be used in accordance with this Privacy Policy.

Please note, this Privacy Policy does not apply to any activity operated by third parties, who will have their own Policies covering the use of your personal information.

  1. Your Rights
    You have certain rights to the personal information we process about you.  If you would like to exercise one of these rights please contact us at   Outline of your “individual Rights” can be downloaded here.
  2. How we will get in touch with you
    When we first collect your personal information, we will tell you that we want to keep in contact with you to keep you informed about our products and services that we believe you will be interested in. The information we send will be based on the preferences you originally selected.You have the right to request that we cease sending marketing communications, whether by e-mail or otherwise, to you. You can do this by checking certain boxes when we collect your personal information or by clicking the unsubscribe link in the marketing e-mails you receive from us. You can also do this by contacting us at
  3. Collection of Information
    We collect personal information from you through your interaction via our websites, text services or other media such as social media and event sign-ups. This may occur when you participate in, or sign up to, any of Pure’s services, such as competitions, research questionnaires, satisfaction surveys or if you register an account with our website. Also, for the purposes of a contract, which will be shared with the supplier of the product you are entering into a contract with.The information we collect will vary depending on the service you request but could include name, address, phone number, email address, user name, password, age, gender, date of birth. We may also ask for additional information depending on the nature of the service provided. We will not normally collect any sensitive personal information from you, and in any event, will request your express consent to do so.We may obtain additional information about you from third party data brokers, credit referencing agencies and from social media links.Our AppsIf you use any of our apps or social media sites, we will collect the following information:
    (i) your location – upon your first use you will be prompted for permission for us to use your location (which you may decline) in order to offer you relevant services (we cannot offer relevant services if you do not permit us to detect and use your location); and
    (ii) your device – if you access our services from a device such as a mobile telephone running an application, we will uniquely identify each instance of the application, but we will not be able to personally identify you from this information.
  4. Use of Information
    Provided consent has been given, we will use your personal information for a number of purposes including the following:

    • provide, administer and communicate with you about our services and promotions
    • send statements, invoices and payment reminders to you, and collect payments from you
    • send you non-marketing commercial communications
    • send you email notifications that you have specifically requested
    • send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter)
    • send you marketing communications relating to our which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications)
    • deal with enquiries and complaints made by or about you relating to our website
    • keep our website secure and prevent fraud
    • verify compliance with the terms and conditions governing the use of our website (including monitoring private messages sent through our website private messaging service)
    • contact you about our online research, which will include keeping a record of your views and any other content you may provide
    • analyse and improve the services we offer
    • help prevent fraud and loss
    • train our staff
    • get in touch with you about products, events, promotions and services that we or our third party partners are offering
    • this could be by email, phone, text, or another form of electronic communication. We will only do so if you have not told us that you do not want to hear from us or our third party partners
    • on behalf of our partners, in order to connect your chosen service(s)

    If you are a registered user of our website, then these communications may be personalised for you, based on your browsing preferences.

  5. Sharing Information
    We will not sell, trade, rent or otherwise pass on your personal information to others, including any personal information that we collect through the use of cookies, except as described here or with your prior consent.We may share personal information with service providers who perform functions and services on our behalf. Such third parties will be provided with personal information necessary to perform the services on our behalf but are not authorised to use such information for any other purposes.We may disclose your personal information when you enter a competition (for example to the competition sponsors or to provide winners with their prize).We will always ask for your consent before we publish any material provided by you or information about you.We may carry out research or analysis, which contains your personal information, via our site.We may also disclose personal information about you to comply with applicable laws and when requested to do so by law enforcement agencies or government bodies.We reserve the right to transfer personal information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.
  6. Data Transfers
    We do not transfer data outside of the EU. All data we hold is stored securely and anything held on behalf of customers will only be held in EU based data centres.
  7. Security of personal information
    • We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information
    • We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
    • You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet
    • You are responsible for keeping the password you use for accessing our website confidential; we will not ask you for your password (except when you log in to our website)
  8. Changes to our Privacy Policy
    We reserve the right to change our Privacy Policy at any time and all changes will be posted here.
  9. Third party websites
    Our website includes hyperlinks to, and details of, third party websites. We have no control over, and are not responsible for, the privacy policies and practices of third parties.
  10. Cookies
    Our website uses Cookies. Cookies are simple text files that website and apps store on your hard drive or browser. Typically, they contain two pieces of information: a site name and unique user ID. Cookies are used to remember your preferences for a site and to record how many times you have visited a site. This means we can tailor your experience depending on your preferences and measure overall usability of our website and apps. We do not use any cookies that identifies you individually.Most browsers allow you to refuse to accept cookies, via their “tools” or “settings” menu but be aware deleting cookies will have a negative impact on the usability of many websites.
  11. Contact Us
    If you have any questions or comments about this Privacy Policy or if you would like to exercise your rights, please contact us at: or you can submit your request in writing to Pure Communications UK Ltd, Michael Place, Anchorage Avenue, Shrewsbury Business Park, Shrewsbury, Shropshire, SY2 6FG.

Shrewsbury: 01743 244 933, Fax: 0845 2 800 123, Email:

Pure Communications (UK) Ltd. t/a Pure Telecom. Registered address: Emstrey House (North), Shrewsbury Business Park, Shrewsbury, Shropshire, SY2 6LG   Reg. No. 5767043.

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Awards and accreditations

Shropshire Chamber Business Awards 2019
Comms Dealer Sales & Marketing Awards 2019
Mobile News Awards 2019
O2 Digital Excellence and Customer Excellence 2019
Shropshire Chamber Business Awards 2018
Comms Dealer Sales and Marketing Awards 2018
Investors in People
Ombudsman Services
Mobile News Awards 2018
O2 Digital Excellence and Customer Excellence 2018
Comms Dealer Sales and Marketing Awards 2017
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