What is the Cloud? and what does it mean for your business?

What is the Cloud? and what does it mean for your business?

Sharon Hutchinson, Marketing Manager at Pure breaks through the confusion surrounding the Cloud.

With so much technical and confusing messaging around the latest IT services and  how “Clouds” can save you money and keep you secure, it’s hardly surprising many businesses are reluctant to make big decisions around areas of their business they do not fully understand.  I am not technically minded myself and after listening to specialists and reading around the subject I have tried to cut out all of the jargon surrounding the cloud and put it into it’s simplest form.

What is it?

The cloud is just somewhere else to store your data other than on your own server, in your own office environment.  The physical location is called a data centre and there are many situated across the UK and beyond.  The term that is commonly used for this service is Colocation.

Companies have traditionally spent a significant amount of money and effort storing their business data on-site.  This alone can have its own challenges such as temperature control, securing data against fraud and reducing the amount of risk to downtime.

Who is benefiting currently?

This is where new start-ups are taking advantage of the cloud.  New businesses have no concerns about ageing hardware, costly IT over heads and risks to down time, as they simply don’t exist in their business world.

Data is stored safely and securely using a number of different cloud based options and depending on your business needs, solutions are tailored to your business.

What are the limitations?

It is no longer a case of buy a product and adapt your business to fit.  Reverse that thought – Your IT infrastructure is designed to exactly fit your needs and will grow and evolve as you do.

You only pay for what you use and have access to all hardware stored in the data centres if required.

Don’t lose your head in the Cloud!

If you want to find out more about the basics of cloud storage, speak to Ben Thurston our Cloud specialist and he will be happy to answer your questions.  You can email Ben here or give him a call on 01743 244 933.