Mobile Tariffs and Services

Why Pure?

We are proud to be an O2 Direct Partner. This combined with our high level of knowledge and expertise enables us to provide cost-effective and tailored solutions, supported by award-winning customer service and support (99% satisfaction).

Why O2?

O2 is the biggest mobile network in the UK with over 32.2m customers. They are the only UK network to make a 4G UK population coverage commitment to Ofcom – and keep it.

99% 4G indoor and outdoor coverage across:
  • 866 cities
  • 2,223 smaller towns
  • 5,238 villages
  • 10,285 hamlets

15,000 Wifi hotspots across the UK

The most customer-focused network

Customers are at the heart of how O2 design, build and run the network. O2 were the first network to introduce a self-organising network which analyses customer experience and optimises the network in real-time. They also have award-winning crowd-sourcing tools (such as the My Network App and Network Status Checker) to inform network decisions and keep customers updated.

A trusted network

O2 is fundamental to the infrastructure of UK PLC putting it right at the heart of digital Britain.

Benefit from additional O2 perks
  • O2 Open – Up to 25% of savings available to all business customer employees.
  • O2 Priority – Great offers from high street brands and priority tickets for UK events and experiences.
  • O2 Recycle Scheme – Receive money for your old devices. Over 2m devices recycled to date.
An award-winning network

The Ofcom Connected Nation’s Report 2018 rated O2 joint highest for indoor voice call coverage, providing 4G coverage indoors to 95% of premises – 7% higher than EE.

Data from independent testing company Tutela, found the O2 download speeds to be up to 80% faster, on-sites where 2.3Ghz spectrum vs their prior performance.

Best performing network for reliability by GWS, who tested 28 cities and towns across the UK and found O2 to be rated the most reliable in 17 places.

Winner of ‘Best Network for Coverage’ at the uSwitch Awards 2019, voted for by customers.

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Awards and accreditations

Shropshire Chamber of Commerce Awards 2018
ISO9001
The Comms Dealer Sales and Marketing Awards 2018
Investors in People
Ombudsman Services
Mobile News Awards
O2 – Digital Excellence and Customer Excellence 2018
The Comms Dealer Sales and Marketing Awards 2017